DANA DORON
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​PLUG & PLAY
MARKETING LEADERSHIP

​​A CONSUMER PRODUCTS AND E-COMMERCE MARKETER WITH 20+ YEARS OF DIVERSE EXPERIENCE IN BRAND MANAGEMENT, NEW PRODUCTS, DIRECT RESPONSE, DTC E-COMMERCE, AND COMMUNICATIONS.


My superpower is my ability to immerse myself in a business to quickly understand a brand/category, identify growth opportunities, lead a team (internal or virtual) in the right direction, and help to build the business that my employer or client envisions.

Known for bringing entrepreneurial energy to large brands and marketing discipline to small brands and start-ups, I thrive on driving growth through use of consumer insights, brand strategy, product innovation, and test-and-learn digital and real-world tactics.

AREAS OF EXPERTISE

BRAND/PRODUCT MARKETING

Direct-to-Consumer (DTC) E-commerce
Growth Strategy
​Go-to-Market Planning

Website Design and Optimization
Brand Strategy/Positioning
Digital/Social Advertising Management
Direct Response TV & Radio
Market & Consumer Research
Email Marketing (Klaviyo)
Market/Sales Analysis
PR & Promotions
Influencer & Affiliate Marketing

Social Media Strategy​

PRODUCT INNOVATION & LAUNCH

Guiding Principles Articulation (Mission, Success Criteria)
Trend & Competitive Research

Concept Creation & Testing
Consumer Insights Analysis
Product Development

Efficacy/Clinical Testing
Forecasting & Pro Forma
​Pricing

Packaging & POS
Test Marketing
Launch Planning
Sell-in Presentations and Materials​
Picture
Let me know how I can help!
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  • Home
  • Case Studies
  • Resume
  • Work Samples
  • Biography
  • Contact