A CONSUMER PRODUCTS AND E-COMMERCE MARKETER WITH 20+ YEARS OF DIVERSE EXPERIENCE IN BRAND MANAGEMENT, NEW PRODUCTS, DIRECT RESPONSE, DTC E-COMMERCE, AND COMMUNICATIONS. |
My superpower is my ability to immerse myself in a business to quickly understand a brand/category, identify growth opportunities, lead a team (internal or virtual) in the right direction, and help to build the business that my employer or client envisions.
Known for bringing entrepreneurial energy to large brands and marketing discipline to small brands and start-ups, I thrive on driving growth through use of consumer insights, brand strategy, product innovation, and test-and-learn digital and real-world tactics.
Known for bringing entrepreneurial energy to large brands and marketing discipline to small brands and start-ups, I thrive on driving growth through use of consumer insights, brand strategy, product innovation, and test-and-learn digital and real-world tactics.
AREAS OF EXPERTISE
BRAND/PRODUCT MARKETINGDirect-to-Consumer (DTC) E-commerce
Growth Strategy Go-to-Market Planning Website Design and Optimization Brand Strategy/Positioning Digital/Social Advertising Management Direct Response TV & Radio Market & Consumer Research Email Marketing (Klaviyo) Market/Sales Analysis PR & Promotions Influencer & Affiliate Marketing Social Media Strategy |
PRODUCT INNOVATION & LAUNCHGuiding Principles Articulation (Mission, Success Criteria)
Trend & Competitive Research Concept Creation & Testing Consumer Insights Analysis Product Development Efficacy/Clinical Testing Forecasting & Pro Forma Pricing Packaging & POS Test Marketing Launch Planning Sell-in Presentations and Materials |
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Let me know how I can help!