Dana Doron has more than 20 years of consumer brand and digital marketing experience. She began her career in the advertising and public relations agency world and earned her MBA from Stanford University's Graduate School of Business, where she found her passion for consumer marketing.
At Cott Beverages, she advised large chain retailers on strategy and launch of new premium store brands and beverage lines. At Sunsweet Growers, she helped achieve a turnaround in the declining prune business with a comprehensive brand repositioning strategy and expanded the brand with new beverage, culinary, and dried fruit products.
With her move to Nature's Cure, she got involved in all aspects of the entrepreneurial business, built the brand and its revenues through innovative digital marketing and direct response TV campaigns, extended the company’s acne line, and expanded into new health & beauty categories. She brought her branding, innovation, and direct response expertise to Guthy-Renker to help grow their flagship skincare brands, Proactiv and Meaningful Beauty by Cindy Crawford, and build their brand portfolio.
As a consultant, Dana has brought entrepreneurial, innovative thinking to large companies, like Del Monte, Clorox (Burt’s Bees brand), General Mills, and Chiquita; and has infused classical marketing and brand strategy in start-ups and small brands like popchips, HealthyUp nutritional supplements, Rise Bar, and Mountanos Bros. Coffee & Tea. In addition to providing project and ongoing consulting services, Dana has served as fractional CMO for Veeda Natural Feminine Care, MealEnders, a weight management brand she helped grow to millions in sales, and Towne marketplace & delivery service for local goods.
Dana is always seeking opportunities to apply her talents to new challenges. She is open to full-time remote, contract, and consulting engagements.
At Cott Beverages, she advised large chain retailers on strategy and launch of new premium store brands and beverage lines. At Sunsweet Growers, she helped achieve a turnaround in the declining prune business with a comprehensive brand repositioning strategy and expanded the brand with new beverage, culinary, and dried fruit products.
With her move to Nature's Cure, she got involved in all aspects of the entrepreneurial business, built the brand and its revenues through innovative digital marketing and direct response TV campaigns, extended the company’s acne line, and expanded into new health & beauty categories. She brought her branding, innovation, and direct response expertise to Guthy-Renker to help grow their flagship skincare brands, Proactiv and Meaningful Beauty by Cindy Crawford, and build their brand portfolio.
As a consultant, Dana has brought entrepreneurial, innovative thinking to large companies, like Del Monte, Clorox (Burt’s Bees brand), General Mills, and Chiquita; and has infused classical marketing and brand strategy in start-ups and small brands like popchips, HealthyUp nutritional supplements, Rise Bar, and Mountanos Bros. Coffee & Tea. In addition to providing project and ongoing consulting services, Dana has served as fractional CMO for Veeda Natural Feminine Care, MealEnders, a weight management brand she helped grow to millions in sales, and Towne marketplace & delivery service for local goods.
Dana is always seeking opportunities to apply her talents to new challenges. She is open to full-time remote, contract, and consulting engagements.